You said you were twit­tered by the froyo truck?

While the econ­omy put a crimp for many in vaca­tion travel, one bright spot in the Foggy Bottom/West End cor­ri­dor has become the arrival of a bril­liant yel­low ice cream truck. Many have mem­o­ries of the soft serve ice cream truck, so news of an envi­ron­men­tally con­scious frozen yogurt (i.e. froyo) truck may make many a heart skip a beat.

The truck, named the Sweet­Flow Mobile (SFM) and launched by SWEET GREEN Restau­rant founders and 2007 George­town Uni­ver­sity grads, is equipped with a not-too sweet, frozen yogurt along with a daily selec­tion of sump­tu­ous, organic fresh fruit pur­chased locally, fresh chopped coconut and other toppings.

“It’s non-fat Stoney­field frozen yogurt, says Tim from the other side of the open win­dow. Two sizes in a cup with a choice of three fresh fruit top­pings for $5 or $7, tax included. Cones are $2.00.”

“GREEN?? “says Tim, “where do you want to start? Sweet­flow Mobile is an envi­ron­men­tally con­scious frozen yogurt truck engi­neered to run with­out a gen­er­a­tor, which reduces the amount of fuel con­sumed. Like the SWEET GREEN restau­rants, our pack­ag­ing is 100% compostable.”

It’s 1 pm. Tim’s noon twit­ter to his 1,011 fol­low­ers send­ing his loca­tion con­tin­ues to yield results. Young pro­fes­sion­als with $5 bills crum­pled in their fists queue
up to the win­dow of the truck painted happy-faceyellow with green detail­ing. At the win­dow stands Tim Noo­nan, a 2009 George­town finance and busi­ness grad.

Tim is the Direc­tor of SFM: its care­taker, staff, man­ager, plan­ner, qual­ity con­trol and did I men­tion – friendly cus­tomer ser­vice rep excel­lent at multi-tasking. Between cus­tomers and our inter­view he even found a moment to break into the frug with a female friend who joined him for the early after­noon route.

It’s encour­ag­ing that there are young peo­ple like Tim cre­at­ing new busi­nesses and putting in the long hours to make them suc­cess­ful. More­over, watch­ing SFM cus­tomers eat­ing their froyo, one can’t help but notice that their faces all get this same zen-like smile, con­firm­ing for me that this is some­thing really special.

Go to www.sweetflowmobile.com to fol­low Sweet­Flow Mobile Zor join them on TWITTER.